About Us

Welcome to Roo&TheWildFlower, a distinguished creator of bespoke children's clothing, where tradition meets modernity to create timeless keepsakes for your little ones. Founded by Ashleigh, a dedicated mother to Reuben and Flossie, our journey began out of a profound love for distinctive childrenswear. Ashleigh's quest for unique, preloved clothing and vintage finds for Reuben's wardrobe ignited a passion not only for sustainable fashion but also for the art of personalization and craftsmanship.

In the unprecedented times of a global pandemic, with the world slowing down, Ashleigh found the opportunity to reconnect with her creative roots. October 2020 marked a significant milestone for us as Ashleigh personalized her first preloved knitwear piece for Reuben, laying the foundation for what Roo&TheWildFlower is today. The initial creations, warmly received by friends and their children, sparked a journey of growth and discovery.

At Roo&TheWildFlower, our mission is to offer your children comfortable, classic clothing with a contemporary flair. Each piece is thoughtfully designed to be cherished as a keepsake long after your child has grown. Our commitment to sustainability is at the heart of our operations, ensuring each garment is as kind to the planet as it is to your child.

We are deeply thankful for the overwhelming support that has propelled us on this exciting path. Your encouragement fuels our passion and dedication to crafting exceptional garments that capture the essence of childhood wonder. As we look forward to the future, we are eager to continue sharing our journey with you, bringing innovation, quality, and joy to the world of childrenswear.

Thank you for choosing Roo&TheWildFlower. Together, let's dress the future with love, creativity, and sustainability.